How to build cross-sell email flows that drive repeat purchases
The first purchase gives you clues about what a customer may need next. Use them to build more relevant post-purchase journeys.
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The latest AI-powered martech news and releases
A new Chrome extension uses AI to identify and hide LinkedIn slop — including the kind written by humans.
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How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country brand Chaparelle for its fall denim campaign.
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PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
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Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out…
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Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.
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58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
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Credit Karma Wants to Help Gen Z Dance Their Way to Money Confidence
Credit Karma wants to remind Gen Z that financial confidence is not just a practical way to live but also an emotional state of being.
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Michelob Ultra Shoots and Scores Multiyear NHL Partnership
The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
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Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.